Top 5 Social Apps Performance in Kenya - Q1 2022

In Q1 2022, the top 5 social apps in Kenya showed varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared on a unified platform, combining data from both iOS and Android.

TikTok witnessed a notable increase in weekly downloads, starting at around 161K at the beginning of January and peaking at approximately 299K in mid-March. Weekly revenue for the app showed fluctuations, with a high of about $13.7K in the last week of February. Active users also saw an upward trend, rising from around 2.4M to 2.6M by early March.

Facebook Lite maintained steady growth in weekly downloads, starting from 53.6K in late December and reaching about 105K by the end of March. Weekly revenue remained relatively low, peaking at $498 in the first week of January. The app's active user base was robust, consistently hovering around 9.5M to 10M throughout the quarter.

Instagram experienced a gradual increase in weekly downloads, from 86K at the end of December to 77K by the end of March. Revenue remained modest, with a peak of $133 in the third week of March. Active users for Instagram remained stable, with numbers around 2.3M throughout the quarter.

X saw a steady climb in weekly downloads, starting at 22.9K and rising to approximately 37.3K by the end of March. Revenue figures were minimal, peaking at $8 in the third week of February. Active users remained relatively stable, ranging from 1.2M to 1.25M during the quarter.

Likee Lite - Funny videos showed a consistent increase in weekly downloads, from around 23.8K in late December to about 25.6K by the end of March. Revenue trends were modest, peaking at $430 in the first week of February. Active users for the app saw a slight increase, starting at 398K and reaching around 387K by the end of the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of social app usage in Kenya. For more detailed data and trends, visit Sensor Tower.